Category Archives: Pre-viz

IKEA adds AR to 2013 Print Catalog – Meh!

by Fred Abler As a whole, the publishing industry has been decimated by the Internet. So if you still have a global publication with a circulation of 211,000 million copies per annum, you don’t just end it. Instead, you leverage … Continue reading

Posted in 3D Tech, Augmented Reality, Interior Design, Pre-viz, Services, Theory & Concepts, Virtual Design and Construction | Tagged , , , , , , , , , , , , , , , , ,

More from Google: 3D Warehouse Changes

by Alex Schreyer On the heels of the announcement that SketchUp has been sold to Trimble comes another announcement from Google, this time related to Google Earth. As described in various press releases and posts, Google will – among other changes … Continue reading

Posted in 3D Tech, Artists, Augmented Reality, Pre-viz, SketchUp, Tools | Tagged , , , , , , , , , , , , , , ,

How2™ Create a New Materials Library in SketchUp

by Fred Abler The secret of making great SketchUp models and components, in general, is twofold. It relies upon the essential and complementary skills of architecture-and-artistry. Component ‘architecture’ is the skilled use of minimal geometry to achieve a maximal representation. … Continue reading

Posted in 3D Tech, Architecture, Artists, Pre-viz, SketchUp, Theory & Concepts | Tagged , , , , , , , , , , , | 1 Comment

Tight Production Schedule? Dave Blass delivers the shots

By Marc Fredrickson Perspecitve Magazine is the bi-monthly bible of the Art Directors Guild. It regularly displays the best of the best in Art Direction for film and Television. I was reading the Feb/March 2012 issue of Perspective Magazine when … Continue reading

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Tree Leaves Blowing in the Wind

By Marc Fredrickson Many years ago when I was working on Nintendo 64 games we tried to make trees move in the wind by programatically shifting the geometry vertices.  It didn’t look so good and took a lot of CPU … Continue reading

Posted in 3D Models, 3D Tech, Dynamic Components, Pre-viz, PreViz, Theory & Concepts | Tagged , , , | Leave a comment